Departmental relationship: The Department of Public Relations & Media operates in its own functional lane. It works with the Office of the Chief and all Government Departments to communicate approved information, document public activities, and support responsible public engagement. The Department does not independently establish policy or speak beyond authority delegated by the appropriate Tribal office or department.
Responsibilities
Tell the story. Document the work. Protect the message.
The Department is responsible for making sure the Tribe's work is communicated clearly, professionally, accurately, and in ways that are relevant and relatable to the people being served.
Public RelationsPlan and coordinate public-facing communications, announcements, institutional messaging, community relations, public information, and reputation-management activities.
Social MediaManage approved social-media channels, publishing schedules, community engagement, campaign content, event coverage, announcements, educational posts, and digital storytelling.
Traditional Media RelationsCoordinate appropriate relationships with newspapers, radio, television, magazines, journalists, community publications, podcasts, and other media outlets.
PhotographyDocument Tribal programs, events, ceremonies, departments, leaders, community service, cultural activities, and institutional milestones through professional photography and organized archives.
Video ProductionProduce and preserve interviews, event coverage, short-form video, documentaries, public-service messages, educational media, department features, and other approved visual content.
Audio Recording & BroadcastingRecord speeches, interviews, oral histories, announcements, podcasts, music-related features, public programs, and other approved audio content for communication and archival use.
News & Relatable StoriesIdentify, write, edit, and publish news stories that are relevant and relatable to Tribal members and the communities served, including people-centered stories, department accomplishments, community issues, opportunities, and positive developments.
Press Releases & Official StatementsPrepare and distribute approved press releases, media advisories, event notices, public statements, announcements, and official updates in coordination with the responsible office or department.
Website & Digital News ContentSupport the News & Official Updates section of the Tribal website and coordinate approved written, photographic, video, and audio content for digital publication.
Media Library & ArchivesMaintain organized records of photographs, video, audio, graphics, interviews, press coverage, releases, and major public communications so the Tribe can preserve its contemporary history.
Editorial Standards & AccuracyUse verification, responsible sourcing, corrections when needed, clear distinction between news and opinion, respectful representation, and approval procedures appropriate to official Tribal communications.
Consent, Privacy & Media RightsUse reasonable consent, release, privacy, copyright, licensing, youth-protection, and records practices when capturing, publishing, storing, or distributing photographs, video, audio, and other media.
Crisis & Sensitive CommunicationsCoordinate accurate, timely, and disciplined public communications during emergencies, controversies, sensitive events, or rapidly changing situations in cooperation with authorized leadership and responsible departments.
Official NewsNews & Official Updates
The Department supports the Tribe's public news function by developing accurate and useful stories, documenting institutional progress, and helping the public understand what the Tribe and its departments are doing.
News & Updates
Department CoordinationMedia Support Across Government
Each department remains responsible for the substance of its work. Public Relations & Media helps communicate that work through approved messaging, photography, video, audio, social media, news coverage, and public information materials.
Government Departments
